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Communications in 2002
The International Year of Mountains was a communications event, a unique opportunity to draw the world's attention to mountains, share information, educate people and stimulate long-term action. As lead agency for the International Year of Mountains, FAO helped to mobilize action by producing, promoting and distributing a wide range of promotional and information materials throughout the Year. Its intensive global media relations programme built awareness of the Year's key messages through newspapers, magazines, radio and TV, while its outreach programme helped NGOs, civil society and grass-roots organizations around the world communicate about mountain issues to their members and audiences.
